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The temporary closure of activities in many leading countries entails economic consequences of undoubted value: in many cases, there is difficulty or impossibility in obtaining materials; each state is blocked within its own borders for fear of increasing infections; attention is focused on the health emergency and the supply of basic necessities; the population, closed within the home, is starting to use technology more and more often. To understand how Covid-19 has affected the e-commerce sector, it is first necessary to study the starting point, i.e. the situation at the end of 2019. Before the pandemic What was the e-commerce situation like at end of 2019? Considering a global scenario, in 2019 e-commerce produced a turnover of almost 16,000 billion dollars, divided between companies that sell directly to the final consumer (B2C) and companies that cater to other businesses (B2B.
In 2019, B2C e-commerce represented 14% of retail sales worldwide (+15% compared to 2018). The Asian continent still represents the market where e-commerce is most widespread, effectively accounting for 64% of global online sales turnover. In particular, India's growth is surprising (+32% compared to 2018), while China remains the world leader with a turnover of 935 billion dollars (54% of the B2C online market). As for Europe, in 2019 71% of the European population purchased online at least once. The e-commerce market in this case is concentrated on the United Kingdom, followed by Germany and France. It is likely that from next year there will be changes in Agent Email List this ranking mainly due to Brexit, which will probably make purchases to and from British countries more difficult. What was the e-commerce situation like at the end of 2019? And the e-commerce situation in Italy? E-commerce turnover in Italy is growing further, which in 2019 amounted to 48.

Which sectors have seen their turnover increase? Once again, free time occupies first place in the ranking, producing almost half of the total online turnover in Italy ( followed by tourism and shopping centers ( At the foot of the podium we find insurance (and the electronics and food sectors. Still not very relevant are fashion, publishing and home and furnishings. highlighted by the health and beauty sector , followed by shopping centers and home and furniture . Sales growth in the leisure sector was also good, as always . But how many companies sell online in Italy? Last year, there were 968 companies active in e-commerce more than in. Among these, 68% see online sales as their primary activity. You can have a complete overview of this data in the following articles: And the e-commerce situation in Italy? During the pandemic No one was prepared for a pandemic situation and, in the aftermath of March 10, when the Italian.
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